One of the biggest movie production houses in Hollywood, Disney Co, said that they plan to release the rest of their movies this year exclusively in cinemas. They will be available on the streaming platforms later. This move comes at a time when the theatres are struggling to pull in audiences due to the pandemic.
Disney said that they are taking this decision to support the struggling entertainment venues. Disney recently successfully released ‘Shang-Chi and the Legend of the Ten Rings’ in theatres this month. The movie managed to gross $127.6 million globally in its first weekend. The movie will be available on the company’s streaming platform Disney+ after 45 days of the day of its release.
The highly anticipated Disney movie, Marvel’s Eternal, will be among the movies which will have an exclusive theatrical release. The movie stars some of the biggest names in the movie business including Angelina Jolie, Richard Madden, and Salma Hayek.
Disney CEO Bob Chapek said last month on releasing ‘Shang-Chi and the Legend of the Ten Rings’ in theatres that’s it is "an interesting experiment for us”.
Other movies that will follow a similar schedule as ‘Shang-Chi’ and ‘Eternals’ are Steven Spielberg's remake of West Side Story and animated musical Encanto. The other movie studios are watching this move by Disney very closely, as they want to know if the time has come that they should also release their movies in the cinemas exclusively rather than in parallel with the streaming platforms.