Instagram releases new update, stories up to 60 seconds won’t be broken into clips

Picture Courtesy: Inc Magazine

Instagram is releasing new update to its stories. As confirmed by the tech giant, if a user uploads a story of up to 60 seconds, that would not be broken into smaller clips. The testing for this feature began late last year and now the rollout has started.

A Meta spokesperson said to TechCrunch, “We are always working on ways to improve the Stories experience, Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15 second clips.”

This update comes Instagram is moving to improve its video abilities. In June this year, the company added support for longer Instagram Reels of up to 90 seconds, up from previous 60 seconds limit.

These changes are not surprising since Instagram head Adam Mosseri said the company would double down on video. He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short-form product, which indicates that we may see the lines between Stories and Reels being blurred even further.

Lately Instagram has been trying to catch up with TikTok, which has definitely made a dent into Instagram’s user base.