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Sports: Rihanna Confirmed for Super Bowl Halftime Show
Rihanna has signed on to perform at the mega-event, which is set to take place during Super Bowl LVII Feb. 12 just outside of Phoenix, Arizona.
The singer shared a picture of an NFL-branded football on her Instagram on Sunday. The post came amid reports that the singer was “in talks” to headline the Super Bowl Halftime Show.
Singer Jay-Z said in an official statement, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
NFL head of music, Seth Dudowsky said, “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
2023 will also mark the first time Apple Music will be the presenting sponsor of the event, taking over Pepsi, which had sponsored the show for the last decade. Apple is promising behind-the-scenes previews and other content ahead of the big game.