Threads, Twitter alternative, garners a staggering 10 million users in its initial wave.
In a significant move to rival Twitter, Meta, the parent company of Facebook, has officially launched Threads, a new app aimed at providing a platform for real-time online conversations—a feature that has long been Twitter's main attraction. Within just seven hours of its release, Threads amassed an astonishing 10 million sign-ups, as confirmed by Meta CEO Mark Zuckerberg on his verified Threads account.
The app bears many resemblances to Twitter, both in terms of layout and product description. Its listing, which initially appeared as a teaser earlier this week, emphasizes the potential for building a following and connecting with like-minded individuals.
Zuckerberg, in a Threads post following the launch, shared his vision for the app, stating, "The vision for Threads is to create an open and friendly public space for conversation. We aim to leverage the best aspects of Instagram and develop a new experience centered around text, ideas, and discussions about what's on your mind."
Responding to posts and addressing the question of whether Threads could surpass Twitter, Zuckerberg expressed his belief that a public conversations app with over 1 billion users is possible, noting that Twitter had the opportunity but fell short. He added, "Hopefully we will."
Described as a platform where communities can come together to discuss a wide range of topics, Threads offers users the ability to follow their favorite creators, connect with like-minded individuals, and share their ideas, opinions, and creativity with the world. Messages posted on Threads are limited to 500 characters.
Meta plans to make the app available in 100 countries through Apple's iOS and Android platforms. Upon downloading the app, users are prompted to link their Instagram page, customize their profile, and follow the same accounts they already follow on Instagram. The app's interface resembles Twitter, featuring a familiar layout, a text-based feed, and the ability to repost and quote other Thread posts. It also incorporates Instagram's aesthetic and allows users to directly share posts from Threads to Instagram Stories. Verified Instagram accounts are automatically verified on Threads as well. Thread accounts can be listed as either public or private.
With Meta's vast resources and extensive audience, Threads joins a growing list of Twitter rivals and poses a considerable threat to the platform.