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Ticketmaster cancels public sale for Taylor Swift’s tour due to overwhelming demand
Ticketmaster announced on Thursday that "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand," tomorrow's public ticket sales for Taylor Swift | The Eras Tour has been cancelled.
Ticketmaster said that more than 2 million tickets were sold Tuesday for her upcoming tour — the most ever sold for an artist in a single day. This led to a near crash of the website.
The platform explained that a "record number of fans" wanted to buy tickets to Swift's Eras Tour, which begins next year. That prompted a massive slowdown in its platform and sparked outrage among her millions of fans who couldn't purchase tickets. Roughly 3.5 million people signed up for the program to buy Swift tickets, its "largest registration in history." That unprecedented demand, combined with a "staggering number of bot attacks as well as fans who didn't have invite codes" drove "unprecedented traffic" to its site, Ticketmaster said, and, essentially, broke it.
The debacle not only stirred outrage among Swift's fans, but also caught the ire of politicians. Senator Amy Klobuchar criticized Ticketmaster in an open letter to its CEO, saying she has "serious concerns" about the company’s operations.